Case Study

Four key hires for a startup tripling in size

Meet the client

Aibidia is a startup specializing in tax technology solutions. Its mission is to revolutionize the transfer pricing industry with digitization. Aibidia’s cloud platform offers multinational corporations the tools to automate various reporting and planning functions of transfer pricing, including transfer pricing management, development, and optimization.


During the spring and summer of 2020, Finders Seekers not only successfully recruited a Customer Success Manager and a Head of Marketing for Aibidia, Finders Seekers also found two experienced developers to meet front-end and business intelligence needs. Thanks to Finders Seekers, Aibidia’s team grew by four talented professionals in a very short period.

“Our job ads reached a lot more relevant candidates thanks to the partnership. Just the sheer amount screenings would’ve been too much for me if I would’ve tried to do it without Finders Seekers.” 

Recruitment design

Developed the recruitment process and created talent personas.

In-house recruitment

The in-house recruitment-model helped Aibidia scale efficiently.

Triple headcount

The team tripled in size in 2020 and Finders Seekers played a big part in that.

4 key hires

Customer Success Manager, Head of Marketing + 2 key developers for front-end & BI roles.

Baseline: scaling team needs key hires

At the end of 2019, Aibidia raised 2.5 million euros through a seed funding round and started actively growing its development, sales, and marketing teams. Aibidia was especially looking for experts to fill certain key roles. As a result, Aibidia’s staff almost tripled in size in 2020 – and is continuing to grow.

Aibidia’s Operations Manager, Piia Heliste,  describes the company’s recruitment baseline: “Our team did not have enough resources or abilities to recruit at this level. Finding suitable candidates and assessing their competences were areas where we specifically needed help. As we did not have a lot of previous experience, we found one of the hardest tasks was comparing marketing and sales CVs with each other.

“We were recommended Finders Seekers by people in the startup circles, and I was personally in touch with Saku. The company’s portfolio of services was impressive, but the reference from Logmore was the deciding factor. We were impressed that Finders Seekers had used recruitment design to help Logmore, a startup business, to pioneer new IT recruitment tactics. “

From successful recruitment design project to in-house collaboration

The partnership between Aibidia &  Finders Seekers launched in February 2020 with the recruitment of a few developers. In March 2020 a recruitment design project was started with the aim of mapping and clarifying the recruitment process. Aibidia used Finders Seekers’s workshops to define their employer promise and their core talent personas.

According to Piia: “Right across the entire organization, it was necessary to stop and reflect on who we are, and the kind of people we wanted to recruit. Without this recruitment design project, it’s likely that we wouldn’t have understood candidate needs and interests so thoroughly.” 

Thanks to the recruitment design project, Aibidia was able to define their recruitment process stages and create a solid baseline for the future. Piia explains that the formula created to determine the company’s talent personas has become an integral part of their overall business processes.

Once the recruitment design project was successfully completed, the partnership continued with an in-house recruitment strategy. Joel Mustonen, who was part of the initial project, rolled up his sleeves and started recruiting. Among other things, he worked to recruit a Head of Sales, a Head of Marketing, and a Customer Success Manager. According to Piia, Joel hit the ground running and working together to successfully scope out the roles was easy. 

“The recruitment of our Customer Success Manager and Head of Marketing roles went especially smoothly and were pleased to get great applicants right from the start. Joel was great at managing the phone interviews, and he was also really thorough when it came to debriefing us on the candidates. "
Piia Heliste
Operations Manager, Aibidia

Wrap up: adding value through partnership

Joel ran the recruitment project through to July, spending on average 15-20 hours a week with Aibidia’s team. He was responsible for finding eligible candidates, managing job ads in the recruitment system, going through applications, conducting initial phone screenings, and taking care of candidate comms.

Piia was especially grateful for how smoothly the partnership went and that we reached our joint goals. Joel kept to a tight schedule and ensured that recruiting progressed as planned. He also added a lot of value through his open and ongoing communication. “And if we wouldn’t have been working remotely, it would’ve been even easier for Joel to become fully part of the Aibidia team.”  (The in-house recruitment partnership happened to fall in the middle of COVID-19 epidemic.)

Would you recommend Finders Seekers as a talent acquisition partner?

“Without the help of Finders Seekers we wouldn’t have been able to grow our team from ten to almost 30 in only 12 months. The partnership has helped us immensely! We extensively developed our recruitment process. Over the past year we have recruited many pros to our team.”

Struggling to attract the best tech talent? We can help you build your winning team.

Find more about our Talent Acquisition Services here or connect with Lassi (Head of Sales) [email protected].