Magnet Awards Finland 2023 finalist, Minea Leva, in the race for EB Professional of the Year

Magnet Awards finalist Minea Leva

In 2022, Minea led some of our key employer branding collaborations and worked with ten clients in the technology industry over the year. 

Her work involved data-driven growth marketing activities with the clients. The focus has been on employer branding marketing strategies and concepts, content creation, events and career sites, as well as EB data goal setting, analytics, and creating data dashboards. She also contributes to building EB strategy and roadmaps and facilitating EVP and talent persona workshops.

Some of Minea’s quantifiable accomplishments in 2022 include increasing a global company’s career page views by over 38% to 650k annual unique career page views driven by organic and paid social media activities across North America, Europe, the Middle-East, Asia, and Australia.

What did our clients and colleagues say about working with Minea?

Client feedback: Mikko Aro – People Ops & Talent Lead, Enfuce
“It is clear that Minea has the skills that a modern high-grade EB professional and marketer needs. She has a solution-focused mindset which she uses to her advantage by being very productive and overall an awesome person to work with.”

Client feedback: Olya Kamasheva – Employer Brand Content Specialist, Miro
“Minea was the first person to introduce us to data dashboards to track our recruiting marketing efforts. We’ve also tested and launched so many new formats of digital ads too – from awareness campaigns for the new markets to complex job ads and promoting our blogs – it would not be possible without Minea’s help!”

EB colleagues at FiSe:
We’ve seen her growth as an EB professional and consultant over the past two years and believe she deserves this nomination. Minea is a team player and the fire and fuel to drive EB projects forward at FiSe’s clients. She has played a pivotal role in building the company’s employer branding business line and services. Go Minski – we’re proud of you!

Good luck, Minea, and all fellow finalists!


Disclaimer: FiSe is part of the organising team for the Magnet Awards Finland event, but all the finalists have been selected based on the jury’s decision. FiSe’s Magnet Awards jury member Vivi Brooke was exempted from voting for this category.

The Magnet Awards is a non-profit project and the only and largest of its kind within Employer Branding in Finland. The Magnet Employer Branding Awards have been organized in Norway and Sweden for the past eight years. The goal is to celebrate the best employer brand initiatives and professionals in Finland and build a strong knowledge-sharing community.

Read more about Minea’s background, career and free time activities.