We want as many companies to succeed in building their employer brand as possible.
To make Employer Branding a long term process in your organization, you need to ensure that you have the funds to do impactful employer branding actions.
This will help you reach your employer awareness and talent growth goals.
A strategic tool that helps you in your yearly Employer Branding budget planning
We created a generic budgeting template to help organizations with budgeting for different Employer Branding maturity levels.
Our template will help you get started if you have no previous Employer Branding budget to work off. It can also help frame your dedicated Employer Branding budget.
The budgeting template also helps you to:
- Understand the entirety of what Employer Branding activities cover
- Prepare for planning your high level themes for Employer Branding in the coming year, and support your roadmap building
- Create a business case for employer branding and to get the budget your organization actually needs to succeed in talent acquisition
Should I have a dedicated Employer Branding budget?
Ideally, Employer Branding would have its own dedicated budget. However, what is important is to have the overview of how much certain Employer Branding actions approximately cost for the upcoming year to help guide your roadmap.
Doing strategic Employer Branding is a long-term process and this requires strategic budgeting for the upcoming year(s). On the other hand, it should remain relatively flexible in order to ensure you can make changes according to your short-term talent needs and changes.
Different ways to make your budget
Keep in mind our Employer Branding budgeting template does not cover all aspects of budgeting, as different organizations do budgeting differently depending on their budgeting structure.
Some organizations have a dedicated Employer Branding budget, while others have never had one. In some organizations, Employer Branding activities are budgeted within HR functions, Talent Acquisition team budgets, Marketing and Communications budgets or within the business lines. And in some it is a combination of many of the above. One size does not fit all. Feel free to modify for your organization’s needs!
Ensure you have the funds to build your Employer Branding
Budgeting is one of the starting points for your Employer Branding roadmap planning! We hope that our EB budgeting template gives you, your Employer Branding clients and other stakeholders (HR, TA, MarComms, Brand, business) more clarity about the costs of employer branding.
Go and download our template! We guarantee this will expand or confirm your insights about Employer Branding budgeting. It will make it easier for you to start budgeting to achieve your long-term (and short-term) Employer Branding goals.
Get our Employer Branding Budgeting Template now!
You’ll receive a link to a Google Sheet right after you’ve submitted the form below.
The template covers these aspects:
- Strategy, Foundation & Management
- Marketing, PR & Comms
- Employee Experience
- Employee Ambassadorship