Attracting talent is just one piece of the puzzle—true employer branding is about fostering a workplace that people want to be part of, one that empowers and excites employees, and strengthens company culture. In 2025, companies that prioritise authenticity, strategic AI integration, and cross-functional collaboration will gain a competitive edge. So, what’s shaping employer branding this year? Let’s break it down.

The recruitment landscape has shifted dramatically, and 2025 is shaping up to be a year of transformative trends. From AI advancements to a renewed focus on human connection, there’s plenty to keep us on our toes. Let’s dive into six key trends that are reshaping talent acquisition and how you can stay ahead.

Why do international tech talents choose the Netherlands, and do they see a future here? Our 2024 research reveals what they value in work-life, their salary perceptions, and experiences with discrimination. Learn how to attract and retain top talent with actionable insights and recommendations.

We recently brought together industry leaders Tarun Sharma from Nokia Ventures, Niilo Säämänen from Wolt, and Melanie Dower from Supercell for an insightful panel discussion. The conversation focused on a pressing question: How can Finland position itself as the ultimate destination for international tech talent?

Why do international tech talents choose Finland, and do they see a future here? Our 2024 research unveils what they value in work-life, their perceptions of salaries, and challenges with discrimination. Dive into the insights and recommendations to make Finland a top destination for global talent.

Employee advocacy is a buzzword that has been gaining traction in recent years, and for good reasons. Employee advocacy is one of the most effective ways to boost your brand’s reputation and increase your reach.

Want to know the difference between being data-informed and data-driven when it comes to employer branding?

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On top of understanding the different technologies, engaging in these discussions with ChatGPT can help you learn how to talk about technology. This can be very useful in drafting outreach messages, screenings, or interviews to sound more natural and have better discussions with candidates