“All employer communication needs to have a human touch: people follow people, not companies. Skilled people love to follow other skilled people, not empty corporate shells.”
You will find me repeating the above in my employer branding work!
You probably found your way here because you need some excellent reasons for why employer branding matters. You already believe in it, but maybe your C-suite doesn’t see the value yet?
When we want to make working employer branding plans more precise and clear we need metrics set up – and a marketing-like approach helps us with that.
Here’s what our Senior Tech Recruiter Bea Grandell has learned about hiring Chief Technology Officers (CTO) for startups…
Employer branding is not about trying to get high visibility by posting your job ads on popular job boards. It’s not the company Instagram. It’s much more.
“As recruiters we shouldn’t think of a workplace as if we were choosing it for ourselves, but rather have in mind the ideal developer that would.”
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